THE CHALLENGE WE SOLVE

In elite football, leadership recruitment is a very time-consuming and complex task. Still, it is often rushed, intuitive, and driven by relationships. Decisions made under pressure can shape a club’s future — for better or worse.

CORE brings structure, objectivity, and professionalism to one of the sport’s most important decisions.

WHAT WE DO

RECRUITMENT

A complete and discreet, data-driven solution where we use a range of assessments to identify and select coaches and staff.

EDUCATION & DEVELOPMENT

CORE is led by respected figures from Swedish football — Mikael Stahre and Roger Sandberg — together with David Näslund, who bring extensive leadership and business experience from Sweden and internationally.

MENTORSHIP & ADVISORY

Continuous support for coaches, sporting directors, and club leaders to strengthen long-term performance environments.

LEADERSHIP TEAM

CORE is led by respected figures from Swedish football — Mikael Stahre and Roger Sandberg — together with David Näslund, bringing extensive leadership and business experience from Sweden and internationally.

WHY CORE

  • Proven football expertise in combination with deep insight and understanding of club culture

  • Validated assessments and rigorous background checks

  • Modern leadership methodology

  • Evidence-based group development and leadership programmes

  • Fully discreet processes managed by experienced professionals